In Jay Abraham’s invaluable book, “Getting Everything You Can Out of All You’ve Got“, he outlines 21 ways you can out-think, out-perform, and out-earn your competition. If you know anything about Jay Abraham, you know he’s a master of marketing … but not in the common traditional sense. His expertise and authority comes from his vast experience across hundred of industries, his keen ability to look at problems from an entirely different perspective that anyone else, and then apply uncommon solutions that generate geometric growth for businesses.
In chapter 3 of this book, you quickly get a feel for the depth in his approach. He challenges you to answer 50 probing questions about your business that will help you gain vast insights into the strengths and weakness of your company. The questions are deep and require considerable thought, but in simply taking the time to answer them you will have put yourself ahead of 95% of the business people in the United States (and most definitely your competition)!
In this article, we’re outlining ten of our favorites to give you a taste of what to expect from the book. While these ten are a great start, we highly recommend picking up a copy of the full text. You’ll gain incredible insight as you reflect on your answers. It will also help to prepare a road map for doing things better and more effectively.
Consider the following 10 questions from Jay Abraham.
Answer each as thoroughly and thoughtfully as you can.
- When I first got started in my business, why did clients originally buy from me? Why do they buy from me now?
- Would I rather attract more new clients or garner more money from my existing clients, and why?
- When I create a new client for my business or profession, who else have I directly created a new client (or potential new client) for?
- What is the lifetime value of my typical client? How much revenue will he/she generate for me over the entire period he/she does business with my company?
- What is my market potential (universe) and my current share of the market?
- What does it cost me to get a new client?
- What is my biggest marketing problem or challenge today? Describe it in its entirety as directly as possible, including personal, financial, and transnational implications it may impose.
- After the initial sale, are there systematic, formal methods I use to communicate and resell to my clients – strengthening the relationship and bonding them to me?
- Do I make consistent efforts to communicate with my clients about what my company is doing to help them?
- What is my client attrition rate?
Answering questions of this type require you to look at things differently, working ON your business instead of IN your business. When you reflect on your answers, it’s likely you will uncover a goldmine of opportunity in strategies around acquisition, marketing, advocacy, and alliances.
Armed with your answers to just these ten questions, you’re positioned to make a huge impact on your business. Just imagine what you could do with the answers to all 50!
“Getting Everything You Can Out of All You’ve Got” ~ by Jay, Abraham
This book was brought to the table by one of our members at a recent LXCouncil meeting. Being around the table with other leaders, listening to their concerns and challenges, along with solutions and best practices can help you take your business and leadership skills to the next level.
If you’re ready to take your business and leadership skills to the next level, and if you think your business could benefit from more insights like what’s offered in this article, let’s start a conversation. LXCouncil may be the perfect next step!
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