As a business owner or CEO, your role is to be the chief strategist and visionary for the business. These four books fit that bill in the marketing arena. Dive into these reads and your perspective on “marketing” will be changed forever. You’ll be inspired to better hone your messaging, your story, and customer experiences.
VISIBILITY MARKETING by David Arvin
This booked is pitched as “the no-holds-barred truth about what it takes to grab attention, build your brand, and win new business.” Make no mistake, this is not a “100 ways to promote your business read.” This book will cause a shift in the way you THINK about visibility in the marketplace. You will learn how to uncover your true competitive advantages and you will forever change how you look at the competitive landscape. The author suggests you mark up the book as you read it, highlight passages, thoughts, and ideas to come back to. We agree, because there are a lot of them!
FIND YOUR WHY by Simon Sinek
“Find Your Why” is the follow-up book to “Start With Why” … so we suppose you should read “Start With Why” first! That said, in his first book, Simon Sinek makes the compelling case for starting with WHY, but he didn’t take it to the next level … helping people actually FIND their why. The follow-on book is a practical guide for discovering purpose for you and your team. It walks you through a series of exercises designed to help you find and articulate your WHY. Why is this important in a list of great marketing reads? Because people and organizations who know their WHY “enjoy greater success, command greater trust and loyalty among employees and customers, and are more forward-thinking and innovative than their competition.”
THE POWER OF MOMENTS by Chip Heath & Dan Heath
In this incredible book, the authors “explore why certain brief experiences can jolt us and elevate us and change us – and how we can learn to create such extraordinary moments in our life and work.” How does this pertain to marketing? When we understand the power of the four types of moments, we can become the designers of moments that deliver “elevation and insight and pride and connection” with our customers and our team members. The ideas presented in this book are powerful and can transform the experience people have with your business.
BUILDING A STORYBRAND by Donald Miller
Most businesses spend a lot of money on tactics, but very few focus on developing a compelling message. Building a StoryBrand focuses on the “seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media.” The book offers a powerful framework for you to follow as you build a storybrand for your business. Beware … it will fundamentally change the way you communicate about your business. If you combine what you learn from Building a Storybrand with the other three books in this short list, you will leave your competition in the dust.
These are just some of the impactful reads our business owner & CEO members have been known to share around the table at LXCouncil meetings. If you are ready to grow your business in a strategic way, LXCouncil is great place to start. Let’s start a conversation and unchain your infinite entrepreneurial potential!
Interested in learning more about what LXCouncil is doing to help business owners, like you, attain their highest potential? A short conversation may open a world of opportunity and connections for your company. Schedule a call today!
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