July 24th, 2018
“Of all the attitudes we can acquire, surely the attitude of gratitude is is the most important and by far the most life changing.”
~ Zig Ziglar
As the leader in your business, all eyes are on you … from your team members, to your clients, to your vendors and suppliers. The example you set in your daily interactions with each can make all the difference in your business. Gratitude is a powerful force when given authentically and regularly, yet it can be easily overlooked in the leader’s arsenal.
In this week’s blog, we offer 5 simple ways you can bring an attitude of gratitude into your business on a regular basis. If used consistently, over time, these can be transformative to your business and your business relationships.
- TAKE TIME TO WRITE
In the era of quick emails, text messages, and emojis, hand-written messages of genuine thanks and appreciation don’t go unnoticed. Whether it be an employee, a client, or a supplier, taking the time to write a very specific and hand-written thank you note can be very meaningful for the recipient. The more specific you are in your note, the impactful it will be. As an owner or CEO, we recommend you keep a healthy supply of thank you note cards in your desk and set aside a few minutes a couple times per week to acknowledge gratitude to someone in writing.
- OFFER SOCIAL PROOF
Take your “writing” to social media and offer social proof to a client, vendor, or team member. A testimonial or shout out on their Facebook page, LinkedIn profile, or Google My Business page is an easy way to document gratitude in a very public way. Where available, make sure you tag the individual or business. As always, the more specific you are in your testimony, the more powerful the impact!
- SEND A SMALL THANK YOU GIFT
If a team member or supplier goes above and beyond, a timely and small thank you gift can go a long way. This is true of new clients, as well. It’s important to make it personal to make it meaningful. If it’s someone who loves coffee, then a gift card to the local coffee shop is great. If it’s someone who is a foodie, then a gift card for the hip new restaurant on the corner is in order.Keep in mind, while this is definitely a “marketing opportunity” with new clients in that you are expressing gratitude and deepening the relationship, don’t make the mistake of sending a tchotchke with your logo on it. You’ve received them yourself, and you know as well as we do they typically end up in the trash and are not viewed as “sincere” thank yous. Instead, what if you turned that idea on its head and sent the client something nice with THEIR logo on it as a thank you? Now that would be memorable!
- PAY IT FORWARD WITH A GREAT BOOK
Consider gifting a book as a way to say thank you. Assuming it’s one you’ve read and value, include a personal note on the inside cover offering thanks and note explaining why you loved the book and think the book might be valuable for them. If there are one or two books that have been impactful in your business or personal life, purchase 5-10 copies and keep them on hand to gift to a team member or client at an opportune time.
Some great ones for gifting include:
- Jeffrey Gitomer’s “Little Gold Book of YES! Attitude”
- Darren Hardy’s “The Compound Effect”
- David Arvin’s “Visiblity Marketing”
- Simon Sinek’s, “Leaders Eat Last”(If you’ve not read any of these, we highly recommend!)
- GIVE THE GIFT OF YOUR TIME
This one can be difficult if it’s not a fixture on your weekly or monthly calendar, but if you have an ace team of people, or a host of ideal customers, then the gift of your time is one of the most important (and valuable) things you can give. It gives you the opportunity to not only express gratitude in person, but also offers you the opportunity to be a mentor to a first rate team member or a coach to an important client. It deepens relationships and builds trust, as well. It’s win, win. Put an hour of time on your calendar each month and offer that dedicated time to someone you want to show gratitude to. Make this part of your regular scheduled event calendar and see what a difference it makes in your business over time!
Developing and expressing a sincere attitude of gratitude with those who are important to the life of your business can be life changing FOR your business. While the return on investment may not be completely noticeable in the short term, over time it can be the most powerful thing you do for your business relationships and for your bottom line.
“Although thanks is a rather simple one-syllable word that too often is used without true feeling, when used with sincerity no collection of words can be more meaningful or expressive.”
~ John Wooden
These are just some of the types of ideas and strategies our business owner & CEO members have been known to share around the table at LXCouncil meetings. If you are ready to grow your business in a strategic way, LXCouncil is great place to start. Let’s start a conversation and unchain your infinite entrepreneurial potential!
Interested in learning more about what LXCouncil is doing to help business owners, like you, attain their highest potential? A short conversation may open a world of opportunity and connections for your company. Schedule a call today!
CONNECT WITH LXCOUNCIL ON SOCIAL MEDIA