Business leaders give presentations a lot.
Whether you’re a CEO, business owner, or top level manager, you present to people more than you might realize … both formally and informally. The typical day of a CEO is filled with meetings, and many of these meetings revolve around presentations. Business leaders present regularly to employees, to stakeholders, and boards. Many also present to community leaders, prospects, and student groups.
It’s important for you to present well to have the necessary impact on your audience.
As a business leader, you must have the ability to sell and persuade in order to get buy-in from your audience. You must also present with authority and conviction. People are much more inclined to follow a confident leader who has conviction around an idea, over a tentative one.
With the understanding of how important it is to be a great presenter as a business leader, there are several things you can do to improve your presentation skills and grow your public speaking confidence. A quick Google search will bring up hundreds of tips around the following:
- Room logistics and layout
- Presentation platforms and software
- Slide layouts and content
- Body language
- Voice projection
There are all valid presentation improvement topics. However, most business leaders absolutely miss the most critical change they can make to have immediate impact.
It’s simple, but very few ever do it. Taken from the origin of stories, going all the way back to Aristotle, Donald Miller outlines a simple 3-step formula for framing and giving a great presentation every single time. Every presentation should be built around the following:
1) Intent: What does the hero want?
2) Obstacle: What gets in their way?
3) Plan: How are we going to accomplish it?
As a fourth step, you close with the result or vision of how things will look when you accomplish the plan. If you can frame your presentation with this simple formula, your next one will be a success.
Check out the short video to learn more about this technique to improve your next business presentation.
If you’re ready to take your business and leadership skills to the next level, and if you think your business could benefit from more insights like what’s offered in this article, let’s start a conversation. LXCouncil may be the perfect next step!
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