Most business owners and CEOs set goals around improving the bottom line, things like: increase profit, decrease expenses, improve productivity and efficiency, increase sales. Some will actually make them measurable and fewer will actually implement processes and tactics to make them happen.
Of course, the most successful tend to set their goals around the familiar SMART system.
- Time bound
What most business owners and leaders miss is coaching their team on setting subgoals.
Subgoals are goals that are involved in or secondary to achieving a larger goal.
As an example, let’s say your larger goal is to increase sales over the next 4-months by X%.
Instead of coaching the team to simply make more sales calls (hit and hope), a set of well thought-out subgoals around improving your marketing and reach will ultimately drive the sales figures you set to accomplish in a more predictable and systematic way.
Just like your high level goals, it’s advisable to set subgoals around the SMART system as well. This ensures they are specific, measurable, achievable, results based, and have a deadline.
Sticking with our example, it makes sense to set subgoals tied to your marketing tactics.
As an example, here are some possibilities:
- 36 email campaigns sent over the next 12 weeks, 3 per week.
- 24 workshops/webinars presented over the next 12 weeks, 2 per week.
- 60 lead magnet downloads over the next 12 weeks, 5 per week.
- 24 client testimonials added between Google and Social channels over the next 12 weeks, 2 per week.
- 60 appointments set over the next 12 weeks, 5 per week.
You get the idea.
By breaking your marketing tactics down into subgoals, you have accountability, measurability, and the ability to adjust quickly if you see that you are falling short. If you plan to improve sales by X% over the next 4-months, it’s important to have subgoals over the first three months to ensure your pipeline is full in order for those sales to be closed by your 4-month deadline. Without subgoals, you’re guessing at the progress. By the time you realize you aren’t going to hit your mark, it could be too late to correct the course.
Subgoals are a critical factor in whether your business will achieve its high-level goals.
The best business leaders coach their teams on how to set subgoals, as well as how to continually measure and communicate their progress on them. This empowers the leader to make the important (and informed) necessary corrections before it’s too late!
If you’re ready to take your business and leadership skills to the next level, and if you think your business could benefit from more insights like what’s offered in this article, let’s start a conversation. LXCouncil may be the perfect next step!
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