Three Primary Drivers for a Peer Advisory Council
There are three primary drivers that make participation in a well-chosen, proper-fit peer advisory council an absolute necessity for a CEO, and they all concern the CEO’s responsibility to their company and themselves:
- The #1 Responsibility a CEO Has to Their Company: Protecting their own confidence. If a CEO loses confidence, which can happen in the snap of a finger, leadership suffers and so does performance. Any change can cause you to question your direction and confidence – entering into a new market, launching a new business unit, anything that involves risk. Each day, confidence gets shaken, but you can’t reveal that to your employees, clients, vendors, banker, advisors, etc. But you CAN reveal it to your LXCouncil, after which you will become empowered and re-energized by restored confidence, knowing that others are 1) dealing with the same thing, 2) have solutions, and 3) can offer a different perspective that you just can’t see on your own.
- The #1 Reason Companies Don’t Grow: The CEO…Unfortunately, CEOs are the #1 reason companies don’t grow, so they need to spend time developing what they are best at. Are you at your full potential? If you’re like most CEOs, you’re probably not even close…How do you ensure you are spending your time doing what you do best, driving the most value to the company? When you grow personally, so too will your company, and this process is greatly facilitated by being around other growing organizations and through proprietary processes and tools.
- The #1 Concern a CEO Has is Remaining Relevant: What keeps a CEO up at night is the wonder, worry, and uncertain future of the business. How will you remain relevant to your clients, employees, and the marketplace? How will you devise the next big idea and create continuous innovation? After all, the vast majority of CEOs are NOT employable by other companies, so your business – your biggest asset – has to work! Use your LXCouncil peer advisory council to be proactive and strategic by developing different perspectives, incorporating best practices, and gaining clarity regarding the real issue, challenge, or opportunity you’re facing.
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Download your free digital copy of Sit Down! Speak Up! Cash In! and learn how participating in a peer advisory council can help you overcome the negative aspects of CEO psychology while unchaining your infinite entrepreneurial potential.
